For Founders, Investors, and Executives
In today’s climate, investment in go-to-market activities comes with heightened scrutiny and expectation. Successful execution must balance urgency with the discipline of delivering sustainable growth.
In this environment, there’s little room for error. And when the stakes are high, there is no substitute for experience. But finding and attracting GTM operators that have been there, done it, and have the hunger and drive to go and do it again is a challenge that can significantly stall progress.
Plied was founded to tackle this head on. We’re here to give Founders, Investors, and Executives immediate access to the hands-on GTM operators they need to succeed.
Hi. We’re Brandon and Ben, founders of Plied.
Together we built Procore’s EMEA go-to-market organisation from the ground up, launching into UK&I, MENA, and Europe - growing to over 1,000 customers and achieving $35M ARR. We scaled operations to over 200 people across Sales, Marketing, Customer Success, Services, and RevOps, and launched teams in London, Dubai, Dublin, Paris, and Munich.
As senior members of Procore’s global Sales and Marketing functions, reporting to the CRO and CMO, respectively, we also played prominent roles in the company’s growth from a $50m ARR single product startup to a global multi-product platform with a $10bn IPO (PCOR) and over $1B ARR.
